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New Research from FMI and Label Insight Reveals Omnichannel Grocery Shoppers See Transparency As Essential Across In-Store and Online Shopping Channels

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Chicago, IL  -- Today, FMI - The Food Industry Association and  Label Insight , the product transparency market leader, released the research report, “Transparency Trends: Omnichannel Grocery Shopping from the Consumer Perspective.” The 2020 research touts the rationale for how 81% of shoppers say transparency is important or extremely important to them both online and in store. The analysis offers the leading considerations among consumers for how they define transparency when grocery shopping.

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