ARLINGTON, VA – Food Marketing Institute (FMI) and FitForCommerce, a boutique digital and omnichannel consultancy, today released the industry's first exploration in how leading grocery retailers are meeting customer demands for digital and omnichannel shopping experiences. Previewed at Groceryshop in September, the inaugural Grocery Omnichannel Index benchmarks retailer capabilities across web, mobile, and in-store channels from the eyes of their customers.
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